CREATE YOUR PERSONAL BRAND VOICE
In the Age of AI
In a world of AI‑generated noise and copy‑paste content, sounding like yourself is the last true competitive advantage and ironically, the hardest to nail.
What stands out today isn’t just consistency. It’s credibility.
And that’s built from a brand voice that feels:
Defensible (not generic)
Distinct (but still human)
And actually aligned with how you think, speak, and show up
Brand voice is very important because it is how your audience makes assumptions.
For example you’ll make instant assumptions about a brand if its team shows up in Patagonia vests vs vintage leather jackets.
You’d clock the vibe.
You’d know their people.
You’d know if it’s your room.
Brand voice works the same way.
It’s usually shaped by adjectives that signal your identity at a glance…whether you’re a Patagonia-vest brand (practical, polished, corporate-casual) or a leather-jacket brand (bold, edgy, disruptive, maybe a little chaotic on purpose).
Neither is wrong. But they are different. And clarity on this helps make you instantly recognizable and impossible to confuse.
Brand voice is something almost every client I work with struggles to pin down. We know how we talk — in meetings, on podcasts, in group chats. But when we try to put that voice into words? It stiffens. It slips. We over-edit, overthink, and default to sounding “professional” instead of sounding like ourselves.
That’s exactly why I created this guide.
As a former Head of Brand & Social, I’ve helped build personal and company brands at Amazon, Cisco, Dell, IBM and more. And in here, you’ll find the exact questions, steps, and frameworks I use to help clients develop a brand voice that’s clear, credible, and unmistakably theirs.
The 10 Steps:
Know Your Why
Blurred Brands Don’t Build Trust.
This is Your Brain on Brand Voice.
Set Your Signature Sound.
Build Your Brand Blacklist.
Stop Copying. Start Tuning In.
Use Your Audience as Inspiration.
Do a Social Media Audit.
Codify It.
Embrace Evolution.
Make It Scalable.