WRITE BETTER THAN 99% OF LINKEDIN GUIDE
A Writing Guide from a Former Head of Brand & Social
LinkedIn isn’t a writing platform. It’s a scanning platform. People don’t read — they filter. And they’re doing it fast. In 0.5 seconds, their brain is asking: “Is this worth my attention?” That’s why writing well on LinkedIn isn’t about writing beautifully. It’s about writing strategically.
This guide distills 50 neuroscience-backed writing tips from a former Head of Brand & Social with 15+ years in corporate enterprises like EY, LinkedIn and WestJet — now CEO of The Brand Audit — who’s reverse-engineered hundreds of high-performing posts.
You’ll learn tactics that don’t just get seen — they get remembered.
TIP #1 | USE CHUNKING
The Brand Audit Recommends:
Break text into short, digestible blocks.
Use bullet points, numbers, or visual dividers.
Why: Your brain is not designed to read giant blocks of text. It’s designed to scan for patterns, then decide whether something is worth further attention. Chunking leverages how our working memory functions: it can only hold about 3–5 pieces of information at once before it starts to drop things. When you break content into smaller blocks, you’re doing two things:
Reducing cognitive load – which makes it easier to process.
Creating visual anchors – which helps the brain group information into meaningful units.
This is rooted in Miller’s Law (1956), which found that humans can only hold about 7 ± 2 “chunks” of information at a time. By using short paragraphs, bullets, and dividers, you help the reader process and retain more — without feeling overwhelmed.
Example: View Here